Jordan Darnall

Jordan first began in the animal cremation world 12 years ago. After exploring some other avenues in life, he ultimately came back to this industry knowing this is where his heart belonged. The path to The Animal Soul was not always a clear one, but a journey that earned him a place to live out his true passion for the human-animal bond. Now, feeling blessed and grateful to be part of a genuinely compassionate group, Jordan is able to put his focus and energy into helping families cope with the grief of losing a pet. He is happy to have found his place, and ultimate destination at The Animal Soul, where he can passionately live out his calling. Excited about the future, Jordan looks forward to carrying on the mission and vision that makes The Animal Soul unique, and which so many families depend on for support.

Jordan resides with his wife Laurie, and children Reid, Leah, Kathryn, and Brody, along with their Aussie Bindi. Outside of work he enjoys spending as much time in nature as possible whether at the beach or on the trails.